AI Insights · Timothy · April 2023
Top 5 Music and Audio Apps on Android in the Middle East for Q1 2023
The first quarter of 2023 saw varying performance trends among the top 5 music and audio apps on the Android platform in the Middle East, with notable shifts in downloads, revenue, and active users.
The first quarter of 2023 saw varying performance trends among the top 5 music and audio apps on the Android platform in the Middle East. Here’s a detailed look at the performance of these apps, based on data from Sensor Tower.
StarMaker: Sing Karaoke Songs experienced significant fluctuations in weekly downloads, peaking at approximately 90K in the week of February 20 and dropping to around 22K by mid-March. Weekly revenue also showed variability, reaching a high of about $32K in late December and early January, then stabilizing around $29K to $32K towards the end of the quarter. Active users peaked at over 220K in late February but saw a decline to around 143K by mid-March before recovering slightly to 167K by the end of March.
Anghami: Play music & Podcasts maintained a consistent revenue stream throughout the quarter, with weekly figures hovering between $8.2K and $12.5K. Downloads saw a gradual decline from about 18K in early January to 4.6K by the end of March. Active user numbers followed a similar downward trend, starting at around 406K in early January and decreasing to 303K by the end of March.
WeSing - Karaoke, Party & Live showed a stable pattern in weekly revenue, with a notable peak at $10K in late January but generally fluctuating between $1.6K and $2.8K for most of the quarter. Downloads remained low, ranging from around 700 to 900 per week, with a slight dip towards the end of the quarter. Active users also showed a slight decline, from about 12.4K at the start of the quarter to 10.5K by the end of March.
Apple Music had relatively steady weekly downloads, averaging around 4.8K per week. Revenue remained consistent, fluctuating between $2.1K and $2.8K. Active users stayed around the 101K mark for most of the quarter, with a slight dip to 98K in mid-March before recovering to 99K by the end of March.
Smule: Karaoke, Sing & Record saw stable download numbers, with weekly figures ranging between 2.7K and 3.3K, except for a slight drop to around 1.9K towards the end of March. Revenue was consistent, remaining between $1.8K and $2.5K throughout the quarter. Active users showed a gradual decline from 21K in early January to around 16K by the end of March.
These insights highlight the dynamic nature of user engagement and revenue generation in the music and audio app category on Android in the Middle East. For a more detailed analysis and additional insights, visit Sensor Tower.